Vintage Farms
Client
Services
Use
Location
MBK Rental Living
Still Images, Animation
Pre-leasing
Murrieta, CA
Vintage Farms at Murrieta offers a fresh perspective on luxury living in Riverside County. Apex created visuals that captured the community’s carefully considered design and standout amenities, emphasizing its connection to the natural surroundings and the inviting lifestyle it provides.
Client CIM Group
Services Still Images, Cinemagraphs
Use Marketing, Leasing
Location Atlanta, GA
Encompassing 50 acres in downtown Atlanta, Centennial Yards is transforming an underutilized property into a vibrant community of businesses, retail, entertainment and living spaces.
The Challenge
Apex was tasked with creating visuals that conveyed both the refined amenities and the authentic character of Vintage Farms. The goal was to highlight spaces like the clubhouse, with its custom furnishings and versatile California Room, while reflecting the project’s harmonious relationship with the Southern California landscape.
The clubhouse, as the heart of the community, became a focal point. Apex’s visuals captured its rich finishes, inviting outdoor areas, and flexible spaces designed for both relaxation and social gatherings. By carefully representing the project’s landscape and planting design, the visuals offered an authentic glimpse into the thoughtful planning behind the development. This attention to detail ensured that tenants could easily imagine themselves living within the space.
The materials were crafted to be flexible and impactful, supporting MBK’s leasing efforts across digital campaigns, printed materials, and on-site displays.
Our Approach
Apex developed visuals that brought to life the serene yet exclusive atmosphere of Vintage Farms. The clubhouse, a key feature, was depicted with meticulous attention to detail, showcasing its luxurious finishes, custom furniture, and the California Room—a standout space designed for gatherings and quiet moments alike. Other amenities, like the fitness center and co-working spaces, were rendered to reflect their comfort and functionality, appealing to tenants seeking convenience and sophistication.
Daylight played a central role in the renderings, reinforcing the project’s connection to the Southern California climate. Each interior view was composed to balance accuracy with aspiration, presenting the spaces as they will be while evoking a sense of possibility.
The visuals were designed to adapt seamlessly across digital and print platforms, offering a cohesive narrative that highlighted both the lifestyle and design of Vintage Farms.
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Outcome
The visuals became a cornerstone of Vintage Farms’ marketing and leasing strategy, offering prospective tenants an engaging first look at the community. From the luxurious clubhouse to the serene shared spaces, the materials conveyed a distinctive lifestyle that resonated deeply with the target audience. Deployed across social media, digital ads, and leasing brochures, the visuals helped MBK Rental Living capture attention and generate strong interest in Riverside County’s competitive rental market.