The Mitchell and Hotel
at Centennial Yards
Client
Services
Use
Location
CIM Group
Still Images, Cinemagraphs, 360 Tour
Marketing, Leasing
Atlanta, GA
Encompassing 50 acres in downtown Atlanta, Centennial Yards is transforming an underutilized property into a vibrant community of businesses, retail, entertainment and living spaces.
Client CIM Group
Services Still Images, Cinemagraphs
Use Marketing, Leasing
Location Atlanta, GA
Encompassing 50 acres in downtown Atlanta, Centennial Yards is transforming an underutilized property into a vibrant community of businesses, retail, entertainment and living spaces.
For this initial phase of the project, CIM turned to Apex to showcase the opportunities for The Hotel and The Mitchell residential buildings restaurant tenants. Apex brought the ground-floor spaces to life through a series of lively still renderings and cinemagraphs.
Cinemagraphs add subtle movement to scenes, capturing attention on websites and social media.
For The Mitchell's ground-floor restaurant spaces, Apex collaborated with the leasing group to draw in top local tenants. Alongside tailored marketing strategies for individual prospects, Apex also crafted generic restaurant brands to extend the campaign’s impact and attract a broader audience.
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Apex created variations of the ground floor design, prioritizing the depiction of diverse pedestrian activity, given the location’s proximity to the Mercedes Benz Stadium. The images intend to capture the vibrant, inclusive spirit of the area and appealing to CIM’s prospective tenants.
Working closely with the marketing team, Apex depicted the lobby and amenity spaces of the hotel at the E1 block. Several of the images highlight the outdoor pool on the terrace level with spectacular views of the Mercedes Benz Stadium and the downtown Atlanta skyline.
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